Help! I Need to Sell My Land in Massachusetts Quickly

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Help! I Need to Sell My Land in Massachusetts Quickly

Bart Waldon

Selling land can be a time-consuming and frustrating process, especially if you need to sell quickly. As a Massachusetts landowner, you may be in a situation where you need to liquidate your vacant land fast to access funds for an emergency, investment opportunity, or major life change. While land usually sells in a year or longer in Massachusetts, it is possible to sell more quickly if you take proactive measures to prepare your land, market it aggressively, and prioritize closing the deal. This guide covers key steps and tips for selling your Massachusetts land in less than six months.

Evaluating the Massachusetts Land Market

Massachusetts offers diverse landscapes, from the mountains and forests of Western MA to the beaches and coastline of Eastern MA. Much of the undeveloped land is forested, with popular trees like oak, maple, birch, and pine throughout the state. Massachusetts also has a long history dating back to the Pilgrims and American Revolution, which contributes to steady demand for land.

Land prices fluctuate yearly in Massachusetts based on real estate market conditions. On average, vacant residential land sells for around $100,000 per acre statewide. But there is significant variation based on location. Land prices range from roughly $10,000 per acre in rural Western MA to over $1 million per acre in metro Boston. Land values generally increase closer to urban areas with amenities.

Monitoring market trends in both your local area and statewide will help you set a competitive price to sell quickly. Pay attention to average days on market for land parcels similar to yours. This will give you a realistic timeframe if you need to sell land within 3-6 months. High-demand areas may only require 1-2 months if priced right and marketed aggressively.

Preparing Your Land for a Quick Sale

To have success selling your Massachusetts land in less than six months, you need to take key steps to prepare the property for sale:

Remove Any Liens or Back Taxes

Before listing your land, pay off any outstanding taxes, liens, or legal judgements attached to the property. Buyers will find out about these during the title search. Having "dirty" title will severely limit interest and drag out the sale.

Get a Survey Done

Having a registered professional survey to establish property boundaries and exact acreage will save hassles down the road. A survey removes doubts buyers may have about what they are purchasing. In a quick sale, you don't want uncertainties holding up the process.

Check Local Zoning and Permitting

Research information on your land's zoning, lot subdivision requirements, road access rules, conservation restrictions, and other local permitting issues. Provide this info to buyers upfront so they fully understand regulations on developing or using the land.

Improve Access and Visibility

Buyers need to access your land to view and appraise it. Clear brush to open walking trails. Fill minor holes or ditches so a vehicle can reach the property. If there is road frontage, trim trees or vegetation blocking views from the street. Improved access and visibility make the land more appealing.

Remove Any Structures or Debris

If there are dilapidated structures, abandoned vehicles, trash piles, or other eyesores on your land, remove them. While demolishing buildings is expensive, junk removal improves aesthetics and shows buyers the property is ready for their future plans.

Pricing Your Land Competitively

One of the most important steps to selling land quickly in Massachusetts is pricing it right from the start:

  • Research recent sale prices for comparable land parcels in your area, looking at size, location, terrain, and zoning.
  • Aim to price your land around 10-20% below the average price per acre for recent sales.
  • Consider getting an appraisal for an objective value estimate, but expect to list 5-10% under the appraised value.
  • Weigh offers between 80-90% of asking price. Going below that may be excessive if you want a quick sale at fair market value.
  • Be willing to negotiate. Take price reductions slowly and strategically. Don't cut price so quickly you leave money on the table.
  • Understand that rural or remote land will sell at a lower price per acre than land near cities regardless of parcel size.

Proper pricing aligns buyer and seller expectations. Overpricing will severely limit interest and lead to your land sitting on the market indefinitely.

Marketing Your Land for Maximum Exposure

Once priced right, implementing an assertive marketing plan is crucial for selling land quickly:

Engage an Agent Familiar with Land

A knowledgeable real estate agent will expose your property to more buyers through MLS, digital ads, signs, open houses, networking, and contacting likely purchasers. There is no better way to get your land on buyers’ radar than the localized expertise of an agent. Expect to pay a 5-6% commission, but this generates sales.

List on Major Land Sites

Work with your agent to list your land on popular sites like LandWatch, Lands of America, LoopNet, and Zillow. Many prospective buyers scour these first when searching for land online. Cast a wide net by marketing locally and also regionally or statewide.

Use Signage and Print Ads

Place professional signage at the land's entrance with contact information. Distribute print ads and mailers to surrounding neighborhoods. Share listings at local real estate offices. Many older buyers still use old-school marketing methods when looking for land.

Leverage Social Media

Social platforms like Facebook and Instagram are popular ways to market land today. Create posts showcasing photos/videos of the property with listing details and calls to action. Geo-target posts to optimize visibility to buyers active in your area.

Host Open Houses

Hold a few open houses or public previews on site. This creates excitement and a sense of urgency. Collect buyer information for follow up. Schedule showings outside of open houses too. The more buyers that physically view the land, the greater chance of compelling offers.

Consider Land Auctions

Hiring an auction company gets your land marketed to investors and developers for competitive bidding. While you lose control of final sale price, auctions create urgency and excitement that benefit motivated sellers.

Negotiating and Finalizing the Sale

Once you begin getting offers, work diligently to keep the sale moving forward:

  • Respond promptly to buyers and communicate across all channels.
  • Offer transparency into all land documentation like survey, title, disclosures, zoning info, etc.
  • Express willingness to negotiate in good faith within your target price range.
  • Watch for red flags of difficult buyers who tie up the process with constant concessions.
  • Upon accepting an offer, stay focused on a fast closing. Have your attorney ready to review and finalize paperwork.
  • Do not let the buyer drag their feet on inspections, appraisal, or financing. Politely insist on keeping things moving.
  • Be organized and available to answer buyer questions, sign documents, and handle closing.

Staying on top of negotiations and closing details will prevent delays that can derail a quick sale. Buyers want to see motivated sellers truly trying to finalize the transaction.

Alternatives for Selling Your Massachusetts Land Quickly

If you have already tried selling your land through traditional means with limited success, consider alternative options that can get your property sold quickly:

Land Buying Companies

A popular alternative is to contact local or national land buying companies that purchase properties directly from sellers for investment or development. Companies like Land Boss buy land at discounts for quick cash offers and closings within weeks. You trade maximum value for speed and convenience.


With wholesaling, you get your property under contract at a certain price, then find a cash buyer willing to pay more than your contract price. You pocket the difference as profit without owning the land. This flips the land fast, but requires finding motivated buyers.

Owner Financing

You can offer owner financing to prospective buyers, acting as the bank and collecting installment payments over time until the land is paid off. This opens your property to more potential buyers. But you have to wait for the full land price payment plus interest.


Land auctions create a sense of urgency and excitement that benefit motivated sellers. Auction companies handle all marketing and facilitate competitive bidding to sell the property quickly. However, you lose control over the final selling price.

Key Tips for Selling Your Massachusetts Land Quickly

Implementing these tips will give you the best shot at a quick land sale:

  • Set a firm timeline for the sale and stick to it. Don’t let the process drag out.
  • Research recent comparable sales to properly price your land upfront. Overpricing will deter buyers.
  • Hire a real estate agent experienced in land transactions to market the property effectively.
  • Promote your listing through MLS, online ads, signage, open houses, mailers, social media, and more.
  • Be flexible on price and terms within reason. Unrealistic hang-ups will lose buyers.
  • Once under contract, work diligently with the buyer for a fast closing. Have all paperwork ready.
  • If open market options fail, consider land buying companies, auctions, wholesaling, or owner financing.
  • Understand that selling land quickly requires focus and perseverance. But with the right strategy, it is very possible to have a Massachusetts land sale closed within weeks or months.

Selling land in Massachusetts takes average one year and often longer. But if you need to liquidate your property quickly, taking a proactive approach, marketing aggressively, and prioritizing closing can help sell your land in less than six months. With proper planning and execution, you can have the proceeds from your land sale in hand soon.

Final Thoughts

Selling land quickly is rarely easy, but also not impossible with the right strategy. As a Massachusetts landowner, you can liquidate your property in a matter of months instead of waiting years if you take proactive measures. Pricing your land competitively, marketing it aggressively, prioritizing closing, and exploring alternatives like land buying companies and auctions will give you the best shot. With proper planning, motivation, and execution, you can successfully sell your Massachusetts land within your desired timeline, even if that is just a few months. Stay focused on your goals, be realistic on pricing and offers, and work diligently to finalize the sale. This diligent approach will allow you to sell your land fast and move forward with whatever plans or needs you have for those liquid funds.

Frequently Asked Questions (FAQs)

How long does it take to sell land in Massachusetts typically?

The typical timeframe to sell vacant land in Massachusetts is 6-12 months, though it can take longer depending on market conditions. Land in rural areas or with access limitations may take several years to find buyers. Properly priced land in metro areas can sometimes sell in 1-3 months.

What discounts should I expect when selling my land fast in Massachusetts?

To sell land quickly in MA, expect to price your property 10-20% under recent comparable sales. Land buying companies may offer 40-60% below market value since they aim to profit reselling. Auctions can also result in selling under market value.

What costs are involved when selling land in Massachusetts?

Primary costs are a real estate agent commission around 5-6%, legal fees for closing, and any prep work like tree clearing, trash removal, or demolition. If you get an appraisal or survey done, account for those costs too. Transfer taxes and recording fees will also apply.

How can I find buyers interested in purchasing land quickly in Massachusetts?

Hiring an agent to list on MLS exposes your land to lots of local buyers. Online sites like LoopNet and LandWatch also list investors seeking land deals. Land buying companies focus on buying and reselling land quickly.

What steps can I take to make my land sell faster in Massachusetts?

Aggressive marketing, flexible pricing, having land ready to show, removing contingencies upfront, and prioritizing closing will all contribute to a faster sale. Being rigid on price/terms or unprepared will slow down the process.

About The Author

Bart Waldon

Bart, co-founder of Land Boss with wife Dallas Waldon, boasts over half a decade in real estate. With 100+ successful land transactions nationwide, his expertise and hands-on approach solidify Land Boss as a leading player in land investment.


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