10 Ways to Sell Your Land Faster in Florida

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10 Ways to Sell Your Land Faster in Florida

Bart Waldon

Selling vacant land presents unique challenges for owners between proving property worth, marketing to niche buyers, and navigating negotiations. Recent USDA data shows over 9 million acres of Florida dedicated for farming and grazing uses alone - not counting booming development potential. For landowners across the Sunshine State seeking to divest plots, parcels or acreage once enjoyed for timber harvesting, agriculture or speculative real estate plays before retirement, the endeavor demands strategic preparation and persistent effort to yield optimal timelines and sale pricing. Industry analysis finds average marketed periods for vacant land currently span 6-12+ months in Florida depending on location appeal, site conditions requiring work and buyer target demographics. However by taking proactive measures - from showcasing property attributes online creatively to streamlining title issues that commonly stall deals - land sellers discover proven ways to attract qualified buyers sooner, reduce sales cycles 30-60+ days on average, and reduce frustrations through the closing process. Here are 10 tips and tricks that accelerate Florida land deals to increase probabilities of faster sales timeframes and higher asset value conversion.

The Land Market: Why it’s Different to Sell Lots and Land

Selling vacant residential or commercial lots and raw acreage land involve different processes and considerations. Understanding the unique aspects of the land market helps set realistic expectations as a seller.

Land Requires More Legwork

Developed lots in subdivisions typically sell faster and require less hands-on work from the seller. The infrastructure like roads and utilities is already established by the developer. The lots are often uniform in size and layout.

Raw land acreage usually demands more upfront investment from the seller. You may need to survey the boundaries, establish road access, determine zoning parameters, and identify any encumbrances. Improving the land to add value commonly requires deforestation, drainage, grading, and erosion control.

Land Draws a Narrower Pool of Buyers

Building lots generally appeal to a broader pool of potential buyers including builders, remodelers, and homeowners. There are more end-users competing for an established, ready-to-build lot.

Vacant land buyers are usually investors, developers, or people looking for very specific recreational or lifestyle acreage. The pool of qualified buyers is narrower, making marketing more of a numbers game. Patience is key with land.

In summary, selling vacant land is generally a more time-intensive, complex process with fewer turnkey buyers ready to purchase immediately. But understanding these challenges sets proper expectations as a land seller.

10 Ways for Selling Land Faster in Florida

Selling land quickly in Florida requires creativity, persistence, and the right strategy. Follow these 10 tips to help you sell your Florida land faster:

1. Price Your Land Competitively

Setting the right price for your land is one of the most important factors in determining how quickly it sells. You need to strike that sweet spot between pricing too high and losing buyers and pricing too low and leaving money on the table.

Research recent land sales in your county to determine the fair market value. Our experience at Land Boss suggests that in Florida's unpredictable market, pricing your land 5-10% below comparable sales encourages buyers to take action. Be prepared to negotiate to find a price that works for both you and potential buyers.

2. Market Your Land Aggressively

Simply posting a classified ad or For Sale sign and waiting for calls will make selling your Florida land a slow process. You need to think like a salesperson and actively promote and market the property.

  • Create print ads with attractive photos and detailed descriptions of the land to run in local newspapers and magazines.
  • Make a website devoted just to selling your property.
  • List the land on national land selling sites.
  • Network with local real estate investors who may be interested in buying.
  • Promote it on social media using targeted Facebook ads.
  • Order custom street signs to place near busy intersections advertising your land for sale.
  • The more eyeballs that see your marketing, the faster you’ll find a motivated buyer.

3. Highlight The Property’s Best Features

When promoting your Florida land, be sure to play up its most appealing and desirable features. Is it near the beach or other popular attractions? Does it offer natural resources or have development potential? Is it secluded with scenic views?

Tout the property’s unique amenities, surroundings and potential uses. Buyers want land that matches their needs and interests, so the more you can tailor your marketing to what makes your land valuable, the better.

4. Be Flexible and Open to Offers

To sell your land quickly, you need to demonstrate pricing flexibility and a willingness to consider all fair offers. Serious buyers want to feel like they have negotiation power, so avoid turning down offers without a counter-proposal.

Also, consider creative offers like seller financing terms, land swaps, or offers below asking price with quick closing. As a land seller in Florida’s volatile market, flexibility improves your chances of a fast sale.

5. Allow Prospects to View The Property

Buyers want to see land before purchasing. Make it easy for prospects to view your property in-person. Offer to meet on location and walk the land with interested buyers. Cut trails to key points and highlight boundaries. Install helpful signage allowing self-guided tours.

The more buyers get to experience the land first-hand, the more real and appealing your listing becomes. Virtual tours are also helpful for buyers who live farther away.

6. Get An Appraisal

Investing in an independent appraisal from a licensed appraiser provides third-party insight into fair market value. This professional assessment gives you justified backing when pricing your land.

An appraisal also shows buyers you are confident in your asking price. Some buyers may still require their own appraisal, but providing one upfront can streamline negotiations and increase perceived value.

7. Check Zoning and Confirm Legal Access

Before listing your land, do your due diligence to investigate zoning, access rights, boundary lines, and any easements. Then highlight your findings in marketing materials. Savvy buyers will research these details anyway, so displaying them upfront establishes trust and saves everyone hassle.

For example, note if the property is zoned for residential or commercial uses. Specify whose responsibility it is to establish legal access. Knowing this information can help attract buyers for certain intended uses.

8. Offer Owner Financing

One creative way to sell your land faster is to offer owner financing, essentially providing the buyer a loan directly from you. This allows buyers with less capital saved up to purchase your property now with flexible repayment terms tailored to both your needs.

Owner financing opens your listing to buyers who may not qualify for traditional lending. By taking on the bank role, you expand your potential market and can negotiate favorable interest rates and down payments. Just be sure to consult an attorney to draw up agreements protecting you legally.

9. Act Fast on Promising Leads

When you do receive inquiries from interested buyers, respond promptly and move negotiations forward while their interest is piqued. Ask questions to understand their motivations and timeline.

Provide additional details about the property that address their intended use. Give them your cell number so they can contact you directly with questions. The quicker you build rapport with promising leads, the better chance they make an offer.

10. Consider Land Buying Companies

An alternative option to sell your land fast in Florida is contacting a professional land buying company like Land Boss. Companies like ours have cash on hand and make quick decisions. If your land meets our buying criteria, we can close in as little as 7 days with no contingencies.

Selling directly to a land investor simplifies the process but typically comes with a lower price compared to selling yourself. However, if your goal is a fast, certain sale, connecting with local land buyers can provide a nice compromise.

Selling land in Florida can be frustratingly slow if you take a passive approach. But being proactive with marketing, pricing, negotiating, and networking with the real estate investment community can lead to a much quicker sale. Use these 10 tips to streamline the process and get your Florida land sold faster.

Final Words

Selling land and lots require different approaches, but with the right strategy both can be sold smoothly. Lots may be easier thanks to established infrastructure, uniformity, and ample buyers. Raw land demands more upfront preparation but can attract investors, developers or recreational buyers seeking a blank slate to fulfill their vision. Being aware of these key differences allows sellers to tailor their marketing, pricing and expectations accordingly. With patience and persistence, vacant land can become a successful investment and sale.

Frequently Asked Questions (FAQs)

Is it easier to sell a vacant lot or raw land?

In general, developed lots tend to be easier to sell thanks to established infrastructure, uniformity, and a broader pool of end-user buyers. Raw land requires more upfront work and draws a narrower pool of buyers.

How long does vacant land take to sell compared to a lot?

Land can take significantly longer to sell, sometimes 1-2 years. Lots in a desirable area can sell in weeks or months with the right pricing.

What's the process for selling raw land versus lots?

Selling lots just requires marketing and matching with buyers. Land needs surveying, access establishment, zoning checks, etc. Improvements like deforestation and grading also add value.

Who is the typical buyer for a vacant lot verses raw acreage?

Lots attract builders, renovators, and end-user homeowners. Land buyers are usually investors, developers, or people seeking recreational/lifestyle property.

Should I expect a higher or lower price for my land over a developed lot?

Lots often sell for a higher price per square foot. But large acreage means more overall value. Pricing comes down to comparable sales and market factors.

About The Author

Bart Waldon

Bart, co-founder of Land Boss with wife Dallas Waldon, boasts over half a decade in real estate. With 100+ successful land transactions nationwide, his expertise and hands-on approach solidify Land Boss as a leading player in land investment.


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